Woods’ image was not heavily utilized in AT&T advertising, but its logo appeared on his golf bag, and he was the host of the AT&T National PGA event. The phone company said it would continue to sponsor the annual tournament in Bethesda, Md., which will be held in July.
In the announcement, AT&T did not comment on its reasons for dropping Woods, or how much his contract was worth.
As previously reported, consulting firm Accenture dropped the athlete two weeks ago, saying he was “no longer the right representative” of the company’s values. Gillette, a unit of the Procter & Gamble Co., said it would no longer air ads that feature Woods promoting its razors or include him in public appearances.
Swiss watch maker Tag Heuer, a unit of luxury goods empire LVMH Moet Hennessy Louis Vuitton, said last week that it will “downscale” its use of golfer Tiger Woods’ image in its advertising campaigns for the foreseeable future.