*Have you ever wondered why Burger King with its flap jack hamburgers (double the size of McDonald’s), diverse menu selections (that actually offers different items not the same items in different combinations), and must I point out the grilled over fried? It’s true isn’t it? Admit it!
Burger King should have a much larger consumer fan base. But the one element missing from the Burger King franchise that could change the game is their branding. McDonald’s is a universal brand throughout the galaxy. Burger King, um, well, there branded throughout the country pretty good. But, here comes their last ditch effort…Starbucks!! (more…)