Beginning Monday, with its Feb 15 edition, featuring singer Trey Songz on the cover, Jet will unveil its new look, including a new logo, new design and layout, new sections and features.
“As a world-class media company, we will solidify Jet’s position as an innovator and leader in the African-American marketplace by offering expanded content that will entertain, inform and extend our readership footprint of the brand in a smart way,” said Linda Johnson Rice, chairman and CEO. “We will continue to build our communication platforms to engage our audiences and address evolving consumer needs.”
The brand will showcase various points-of-view from recognizable contributors such as Dr. Ian Smith, Warren Ballentine and Fonzworth Bentley. Additionally, Jet will maintain reader favorites such as Jet Beauty and Jet Love (formally known as Love and Happiness), while also covering sports, finance, beauty and style.
Hopefully the changes will help because it’s no secret that both Jet and Johnson’s other iconic property, Ebony, have been slipping as far as subscriber/readers and revenue.
As most experts see it, the biggest and almost impossible hurdle that Jet and Ebony and even other weekly/monthly vehicles have to overcome is the fact that the internet is too formidable a challenger. Here’s how Richard Prince’s Journal-ism’s makes the point:
“A reader of BlackAmericaWeb.com wrote Wednesday, ‘My husband’s mother kept every Jet & Ebony back to the late 1950’s – including the 8 1/2 x 11 editions from back in the day – and when she died, we kept renewing the subscriptions to maintain her legacy. But the truth is, we flipped through the Teddy Pendergrass issue and didn’t even read it because the news was so old.'”