*The folks at Macy’s say Beyonce’s new fragrance has generated sales of $3 million since its high-profile launch last month in New York’s Union Square.

Store CEO Terry Lungren says sales of Beyonce Heat have been consistently robust – with 70,000 bottles of the product flying off shelves on the first day alone.

The fragrance features “notes of red vanilla orchid, magnolia, neroli and blush peach.”