*Cable channel Nickelodeon announced today it will honor Michelle Obama with its “Big Help” award at the annual Kids’ Choice Awards, to be held Saturday at 8 p.m. from Los Angeles.
The First Lady was chosen for her “Let’s Move” campaign to help cut down on childhood obesity. Nick has been working with Mrs. Obama on the campaign, and has separately donated $3 million to school and after-school programs to create opportunities for physical play.
Nickelodeon executive Marva Smalls says that with Mrs. Obama’s activity, forces are aligning not just to place blame but to move forward.
Unfortunately for the audience, Mrs. Obama will not be able to attend the actual ceremony – thereby avoiding the chance she will get “slimed,” but she has taped a message that will air during Saturday’s show.