*TV One has just surpassed the 50-million household subscriber mark, according to the March 2010 Nielsen universe estimates.
The entertainment and lifestyle network for African American adults is now available in more than 50.1 million U.S. households following its January 19, 2004 launch in 2.2 million homes.
Recent TV One launches include Cox Communications in Phoenix and Tucson, AZ; Bright House Networks in Bakersfield, CA; Insight in Lexington, Covington, and Bowling Green, KY and Evansville, IN; Time Warner Cable in Syracuse and Green Bay, WI; Mediacom in Valdosta and Columbus, GA; St. Croix Cablevision and Innovative Cable in the U.S. Virgin Islands; Metrocast in St. Mary’s, MD; Suddenlink Communications in Ruston, LA; and TV Maxx in Houston, TX.
“At a time when distributors are extremely selective about launching linear networks, we applaud our distribution partners for recognizing the quality and value in TV One and its programming,” said TV One President and CEO Johnathan Rodgers. “We are particularly pleased that distributors are recognizing the value of diversifying their lineups and adding TV One beyond the markets that have a traditionally high percentage of African American households.”