The R&B artist will appear in the pages of Avon’s brochure for Imari beginning in August 2010 and for Color throughout the remainder of the year. Her first official appearance on behalf of the brand will be performing at Avon’s annual sales conference this month.
“I’m so excited and honored to be Avon’s newest face,” says Hilson, the talent behind the chart-topping Gold certified album “In A Perfect World…” “Avon has always been dedicated to empowering women through beauty. I’ve always strived to do the same with my music. To be a part of that experience means a tremendous amount to me.”
“Keri embodies everything the Avon woman aspires to be — beauty, grace, confidence and success,” says Bob Briddon, Group Vice President, Marketing, Avon North America. “We are thrilled to have her on board as the face of Imari and our Color collection.”
Hilson is the most recent star to join Avon’s roster of celebrity partners, including Fergie, Courteney Cox, Patrick Dempsey, Zoe Saldana, Reese Witherspoon and Derek Jeter.