*Condom brand Trojan Magnum is using hip hop – by way of Ludacris – to promote its new nationwide campaign celebrating men who choose Magnum as their primary protection of choice.
The Magnum Live Large Project encourages safe sex by having participants write and record rhymes about their use of Magnums, Trojan’s largest line of condoms.
Contestants can visit MagnumLiveLarge.com to download a base track to which they can record their own Magnum-inspired lyrics. Visitors will vote for their favorite and a panel of judges, including Ludacris, will pick the top ten based on creativity, melody, music, lyrics and entertainment value.
The winner will get $5,000, as well as having their creation played on national radio and winning a trip to a hip-hop festival in Atlanta on June 19. The winner will also be brought on-stage during one of Ludacris’ shows.