*Jay-Z has teamed with headphone makers Skullcandy to release the Roc Nation Aviator headphones, a new high-end product poised to challenge rival Monster’s Beats by Dr. Dre line.
“Our passion is creating amazing music,” says Jay-Z. “We’re dedicated to delivering the best in live performances. Now with the Roc Nation/Skullcandy partnership, we’re offering the best way for people to experience the soundtrack of their lives.”
The Roc Nation Aviator is designed with superior metals, polycarbonate headphone cups, plush memory foam ear cushions and materials previously used in designer eyewear.
Jay-Z and Skullcandy are going for a piece of the celeb-endorsed headphone market currently dominated by Monster, which has lines with Diddy, Lady Gaga and the popular Beats by Dr. Dre, which retails for $300. The Roc Nation Aviators retail for $150.
“This partnership is an incredible opportunity for Skullcandy,” the company’s CEO Rick Alden said. “By teaming up with Roc Nation on both the creative and marketing direction of these new products, we are able to set the bar at a new high – challenging the future quality of what emerges in the industry from here on out.”
The Roc Nation Aviators are due out next month. Watch a presentation from Skullcandy exec below.