*BET has announced that multi-talented rapper, singer, and actress Queen Latifah will be hosting the 2010 BET Awards, set to take place at the historic Shrine Auditorium in Los Angeles on Sunday, June 27 at 8 p.m.
“We are thrilled that Queen Latifah is going to host the BET AWARDS ’10,” commented Stephen Hill, President of Music Programming and Specials, BET Networks. “Her versatility as a performer perfectly matches the dynamism of our show. This will be the perfect 10. Get ready for stirring performances, a surprise that will knock you out and massive quantities of fun; all helmed by ‘The Queen.’”
Queen Latifah is a Grammy Award-winning musician and actress, label president, author and entrepreneur.
As we reported earlier, artists, entertainers, and athletes will be recognized in 19 categories, including best male hip-hop artist, best collaborations, video of the year, and viewer’s choice.
Jay-Z was nominated for best hip-hop artist, while is wife Beyonce was nominated in four categories including viewer’s choice. Alicia Keys is battling Jay-Z’s sweetheart for best female R&B artist. Trey Songz and Melanie Fiona have also won top nominations.
A 106 & Park digital pre-show will get online audiences around the country ready for the evenings happenings with games, polls, and performances.
Last year’s award show grabbed the attention of record audiences with commemorative performances in honor of the late King of Pop Michael Jackson for which the network was roundly criticized for.
BET has teamed up again with Cossette Productions to pull off another show. For more details, visit www.bet.com/betawards.