Phyllis Caddell

*The Los Angeles “Uplifting Minds II” (ULMII) entertainment conference has just confirmed two new participants, PR guru Phyllis Caddell-M of PC Public Relations and Management, and Debrah French of French Royalty Entertainment. Debrah will host the “artist management tips” seminar and Phyllis will serve on the panel of judges at the talent competition showcase. The ULMII conference will be held Sunday, June 27, 2010 at the Los Angeles Convention Center (West Hall Theater) from 1 p.m. – 7 p.m.

Phyllis Caddell- M not only owns a PR firm (since 1995) but is a west coast correspondent for 88.1 WFSK Radio and author of a newly released book titled “Do-It-Yourself Publicity: For those too cheap or too broke to hire a publicist.” As a publicist Caddell’s clients include Grammy Award winning Mary Mary; the legendary Shirley Caesar; singer/songwriter Dayna Caddell; Michelle Williams (Destiny Child); actors Tommy Ford and Wendy Raquel Robinson ,  and labels such as Bad Boy Entertainment, Sony Music, J Records, Music World Entertainment, Columbia Records, and EMI. Phyllis has been able to place her clients on such high-profile television shows of Oprah Winfrey and Jay Leno, and in such publications as Essence, Vibe and Billboard Magazines.

Debra French is co-owner of the French Royalty Entertainment group (since 2006) with her husband Dana French. Debrah has a bachelor degree in Psychology. Aside from running the record label and management company, French also works for Los Angeles County in Mental Health. In 2005 her youngest son Dezell French, known on stage as Trueful, decided he wanted to be an entertainer, so she had him attend the “Uplifting Minds II” conference to both attend the seminars and compete in the showcase competition where he has learned the entertainment business and had the opportunity to develop his talent.

Trueful, Debrah and Dana French - Photo Credit: Donald Carraway

“In 2005 I started taking my son, who loves to sing, to talent competitions and seminars to learn about the music business. His first showcase was with ‘Uplifting Minds II,’ every year for the next few years I made him – and any dancers or singers he worked with – attend the seminars. I even paid for them all to attend because I feel education is key. You need to know about the business in order to be in the business,” Debrah recalled.

With Debrah’s urging Trueful attended USC in music business, songwriting and engineering where he learned to be a talented songwriter and businessman. The French Royalty Management division later signed the French Royalty Dancers (D. Valentine, Jazzy and Ms Styles), who backs Trueful, and comedian/actor Peanutt (BET’s Comic View).

The ULMII entertainment seminars are held from 1 – 4 p.m. and topics, aside from Debrah’s, include “PR/Media and Promotions Strategies” by syndicated columnist (, PR consultant ( and Baltimore Times Promotions Director Eunice Moseley, “Finding Gigs Online” by former model/actress and current artist manager Kerri Moseley-Hobbs, and “Marketing in the 21st Century” by record label owner and award winning Jazz guitarist Vernon Neilly ( Pre-registration is required for the seminars and attendees receive a copy of the ULMII Music Business Handbook.

The ULMII talent competition showcase, where admission is free, will be hosted by KDAY 93.5’s DJ So Real and have a judging panel that include actress/singer Ashley Argota (Lulu on Nickelodeon’s ‘True Jackson, VP’); film director/producer Ben Foster; Vernon Neilly, and legendary radio personality Lee Bailey (RadioScope and Ten acts will compete in vocal, songwriting and/or dance for a chance to win the ULMII Award and a list of prizes that include a free music video by Ben Foster (; free music track by four-time ULMII winner VIP (; 30 minutes legal consultation from Paul Gardner II, Esq. ( and Richard Jefferson, Esq. (; a slot as an opening act for L.A. Urban R&B singer/songwriter Trueful (;  50% off marketing and promotions of social media pages by Boosweet Records, and vocal coaching from vocalist Nadiyah Kareem (Superstar Entertainment).

“I developed ULMII in 1999 as a project of The Baltimore Times in an attempt to reach a younger readership and in 2000, with the blessing of the publisher; I took ownership of the event in 2000 and took the conference on the road. The conference holds from three to five dates a year. It went to Houston, Atlanta and is currently held in Los Angeles and Baltimore,” said ULMII founder and coordinator Eunice Moseley. She went on to say, “I wanted to give young people something positive that they can work on throughout the year. I wanted those in the business to come share information and advice to the young acts to help cultivate them into superstars and it has worked. Those who have competed, as a result, have had a song placed on a Dru Hill CD – single titled “I Should Be” went platinum; performed on Broadway; was signed to such labels as Columbia and Epic Records, and has performed as opening acts for such artists as LL Cool J, India.Arie, Trey Songz and Faith Evans.”

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