*(Via SoulCulture.co.uk) It used to be when there was a remix there was a new beat, new producer, maybe some new rhymes.
Have you ever noticed now with a remix there are new rhymes, maybe a new artist but the beat always stays the same?
Many of us miss the remix; we’ve all had conversations about it. Whatever happened to that creative second burst that was more than merely an additional guest feature, but a complete flip on the way you experience a song?
Lazy lack of vision and targeting the mindless ringtone markets are often assumed to be key reasons for the plethora of barely altered edits presented to us as remixes today. It turns out, for those of us who knew no better, that there is actually some business logic behind the shift.
In conversation with SoulCulture TV in London, prolific Hip Hop producer Just Blaze explains that the remix became a marketing tool and a BDS [Nielsen Broadcast Data Systems] spin generator, [which calculates multi-platform airplay figures] so the art form got taken out of it and the dollars got put into it. If you change the beat, the computers that run BDS don’t pick it up as the same song. So the whole point is to get more spins
Watch Just Blaze rundown the full explanation…