*(Via TheWrap.com) The Big Four networks have set their lineups for the 2010-11 TV season in primetime. TheWrap has a look at the new shows, in the order in which they’ll appear on the week’s schedule, starting with Monday.
For the complete fall schedule, click here. ALSO READ: “Hollywood’s White Summer: Where’s the Diversity?”
The broadcast networks have made great strides in recent years by diversifying the faces we see on primetime TV, a momentum that carries into new and returning shows on the 2010-11 schedule.
But it’s a scattershot success. At the moment, the number of scripted, live-action shows on broadcast television with all-black (or predominantly minority, for that matter) casts is exactly zero.
If you take into account reality series, “you might actually be able to make the case that there are more African-Americans on broadcast TV than ever before,” longtime media agency research guru Steve Sternberg told TheWrap.
Just not all on the same screen.
“Black people are starved for shows which not only feature lots of black actors but that put black culture front and center in a way they enjoy,” veteran TV critic Eric Deggans of the St. Petersburg (Fla.) Times, told TheWrap.
The irony is in the past three decades, when a lack of minorities on TV was a measurable problem, programs with an African-American focus were in abundance: “The Jeffersons,” “Sanford & Son,” “Good Times,” “The Cosby Show,” “The Fresh Prince of Bel Air,” “A Different World,” “Family Matters,” “Martin,” “Living Single,” “The Hughleys,” “The Bernie Mac Show,” “Everybody Hates Chris” … the list goes on and on.
Only NBC’s “Cosby” was a true crossover phenomenon – but each had a measure of success to illustrate that black shows have a place on the networks.
Read MORE of this article by John Consoli at TheWrap.com.