Tom Cruise and Jennifer Lopez rocking the 2010 MTV Movie Awards

*This Les Grossman dude is more popular than we thought. The AP is reporting that the foul-mouthed, hairy-handed Hollywood producer character, played by Tom Cruise, is getting some more screen time.

The character, along with Ludacris and Jennifer Lopez, recently made an extremely well received appearance at MTV Movie Awards.

Now, Paramount Pictures and MTV Films say they are developing a film around the fictional character that Cruise brought to life in 2008’s “Tropic Thunder.”

Cruise and Ben Stiller, the creator of “Thunder,” are among the producers of the film.

Cruise’s next screen appearance is “Knight and Day,” due in theaters later this month. Cameron Diaz co-stars.