*Tyra Banks has added another venture to her expansive media portfolio. The former supermodel and talk-show host has reached a deal to create a Web-based media brand focused on fashion and beauty, reports the New York Post.
The entertainer’s New York-based company, Bankable, is partnering with Los Angeles-based Demand Media on ventures that will include creating an Internet site, producing online video segments and developing a series of apps for smartphones.
In a statement, Banks said she’s looking to create “an engine that would provide my audience with inspirational and instructional content to help them look and feel their best.”
Since retiring from modeling, Banks has been busy building an empire in the mold of Oprah Winfrey and Martha Stewart — publishing books and hosting a talk show, in addition to the popular “America’s Next Top Model” series.
Banks recently quit her five-year-old talk show to pursue the online venture.