*East Quogue, Long Island – What do you get when you combine the privilege comforts of a luxury car with the leading champagne and voluptuous vodka? Affluence! Jaguar, Moët Chandon and Belvedere Vodka, respectively, combined their material wealth resulting in a pleasurable afternoon for invitational invitees to the inaugural season of a brunch series and awards presentation by Jaguar. The event also served as an introduction by Jaguar of its new 2011 Jaguar XJ.
The Hamptons brunch series is the brainchild of Diversity Affluence, a New York-based consultancy specializing in marketing communication, research and business development to put the spotlight on leaders, achievers and pioneers; and to recognize and celebrate the achievement of individuals who have gained success and advanced the diversity agenda in America.
The event took place on a blistering hot Sunday afternoon, July 11, 2010, 11am-2pm, on the beauteous sundrenched Terrace deck of Dockers Waterside Restaurant & Marina on scenic Dune Road, East Quogue, New York. The swellegant summertime soiree was hosted by award-winning actor Malik Yoba who added his own heat to the fun-filled program.
The swanky Terrace, which is one of the most popular restaurants in the affluent East Quogue community, puts me in mind of St. Barts with its crisp blue and white candy stripe décor replete with comfortable lounge seating and exotic deck lighting. Located on the bay side of the quaint Island, the breeze from the water made for a breathtaking lazy afternoon filled with beautiful people and things.
As guests dined at beautifully set tables containing lovely floral arrangements by Oscar Mora they imbibed specialty Belvedere Jagatini and Moët & Chandon XJ11 cocktails while enjoying a delectable brunch menu consisting of Chopped Summer Salad tossed in the restaurant’s own Champagne Grapefruit Vinaigrette; a choice of Belgium Waffle (accompanied by fresh berry compote & Chantilly cream); Fresh Baked Quiche (roasted peppers, fresh mozzarella cheese, asparagus with a side of fruit); or Grilled Salmon (served on a bed of vegetable noodles). A sumptuous Summer Sorbet which cleansed the palate followed with coffee and herbal tea.
This was the first of three events to be held at the same place and same time. Each event will honor individuals from the worlds of media, entertainment, fashion, hospitality and philanthropy. Moët & Chandon, the world’s most loved champagne, will be offered exclusively at the events.
Inspired by the popular book, Black Is The New Green: Marketing to Affluent African Americans, co-written by Andrea Hoffman with Len Burnett, the events will provide the corporate sector with access to some of the most influential leaders and key tastemakers of the affluent African American, Hispanic and Asian communities and those who have mastered the art of marketing to these important audiences.
The premiere event honored a trio of individuals from media and entertainment: Desiree Dancy, vice president of diversity and inclusion for The New York Times; Stuart Scott, sportscaster and anchor, ESPN’s Sports Center; and Food Network star Aaron Sanchez, executive chef/co-owner of Centrico Restaurant. Subsequent events will be held on July 25 (fashion) and August 22 (philanthropy and non-profit).
“The Hamptons Sunday Brunch Series Honoring Leaders, Achievers and Pioneers was born out of the need to celebrate and elevate those individuals whose excellence and commitment to diversifying the professional landscape continue to positively impact our society and culture,” stated Hoffman, founder & CEO of Diversity Affluence. “We are looking forward to a wonderful and exciting summer of celebration as we recognize the hard work and contributions of our honorees as well as our sponsor, Jaguar.”
The events are being planned in collaboration with global public relations agency, Ruder Finn, Inc., Bernie Jackson for Diversity Affluence and a planning committee composed of A-List movers & shakers including: Jocelyn Taylor, JRT Multimedia LLC; BJ Coleman, Coleman Entertainment Group; Keenan Davis, deputy director, The New York Times; Dr. Erika Faust, owner, Elite Orthodontics; and Latoya Henry, marketing and PR expert.
Also Diana Hilson, integrated marketing manager, Black Enterprise; Princess Keisha Omilana, model, actress, philanthropist; Cookie Patten, event producer and business consultant; Pamela Pickens, co-founder, UrbanAdServe; Nkrumah Pierre, PLG Consulting Group; and Troy White, founder, Whytehouse Marketing. Special mentions to ace media reps Helen Shelton and Rachel Crowley of Ruder Finn, Inc. for an impeccable job in harvesting the media to attend this meaningful cause.
Richard N. Beattie, executive vice president of marketing and sales for Jaguar North America, who is responsible for the company’s marketing and sales activities in the United States, thanked the well-heeled invitees for attending the event and then invited them to test drive any one of the fabulous luxury cars brought in for this special occasion. One of the drivers had to extricate honoree Scott from his test driven Jag as he wanted to drive it all the way home. The No. 1 sports analyst called for an instant playback! (Photos by Alex Lipowec/Courtesy Ruder Finn)
Audrey J. Bernard is an established chronicler of Black society and Urban happenings based in the New York City area.