*The 2010 Essence Music Festival is underway with special musical performances from Mary Mary and Joe.

“The ESSENCE Music Festival presented by Coca-Cola continues to provide the opportunity for us to put ice-cold Coca-Cola in the hands of thousands of African Americans as they enjoy a weekend full of music and fun with friends and family,” said Yolanda White, assistant vice president, African-American Marketing, Coca-Cola North America. “Over the next three years, the growth of the Festival will present new opportunities for us to effectively connect with African Americans.”

Other anticipated guests include MC Lyte, Biz Markie, Lalah Hathaway, and so many more. The festival kicks off July 2 in New Orleans.