*Belvedere Vodka, the world’s first super premium vodka, is forging a deeper relationship in New Orleans historic culture with their role as exclusive spirit sponsorship of the 2010 Essence Music Festival (EMF), July 4th – 6th.
As 1st year sponsor Belvedere will host various initiatives during the weekend including a backstage VIP lounge. Belvedere has also coined the official cocktail of EMF 2010, “The Belve Peach Essence,” which will be available at the Superdome as well as participating bars and clubs around New Orleans.
Throughout the three day festival, there will be a customized Belvedere VIP Lounge within the backstage VIP area, a laid back setting for celebrities to enjoy Belve cocktails.
The Belve Peach Essence is made with 1 ½ oz. Belvedere Vodka, 1 oz. peach schnapps, ½ oz. lemon juice and 3 oz. fresh brewed sweetened iced tea, lemon wedge and fresh mint
Check out all the celebs above and below who hung out at the Belvedere Lounge on day one.
ABOUT BELVEDERE VODKA
First introduced to North America in 1996, Belvedere Vodka was the first to create a new standard for excellence in the vodka category and is credited with creating the luxury vodka segment. Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate its all-natural, additive-free character. Made entirely from Dankowskie Gold Rye and blended with water from its own pristine source, Belvedere’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.
In 2009, the Belvedere Macerations (Citrus, Orange, Black Raspberry) were the most awarded Vodkas in the annual Vodka Masters competition, prevailing over the 116 vodkas that were entered in the blind tasting.
Belvedere is available in top nightclubs and restaurants around the world and at all fine wine and spirits retailers.
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