*Baby It’s You!, the musical about a New Jersey housewife who put the singing group The Shirelles on the map, is hoping for a Broadway run in winter 2011.
The production focuses on Florence Greenberg, the New Jersey housewife who discovered the pop group and created a record label for new voices in the 1960s.
“With the help of African-American songwriter-producer Luther Dixon, who became her lover, Florence took on a male dominated industry and revolutionized pop music,” states press notes. “Her company, Scepter Records, created the most important songs in the golden era of rock ‘n’ roll, from artists including The Isley Brothers, The Kingsmen, Chuck Jackson and Dionne Warwick.”
It began a world-premiere engagement Nov. 6, 2009, at Pasadena Playhouse in California with Meeghan Holaway as Florence Greenberg.