*Paper Magazine recently conducted an interview with Ciara, discussing the BET ban of her super sexual video and the future of her career.
As she has been falling off the map ever so slightly, the singer is hoping her next album, “Basic Instinct” will up her rating among music fans. With the ban of her recent bit of nastiness, her video for the single “Ride,” her ratings may have been affected.
“Well, it was unexpected for me,” Ciara said “In my past experience with my videos with BET in particular, I’ve been used to cutting things out here and there. But when I heard it was banned and would never be played, it was definitely a surprise for me. I didn’t expect that. However, it’s just one of those things… I of course want my video to be played on all networks, but at this point it’s all good. Thank God for new technology and that there are so many ways for my fans to see my video.”
Like any artist, videos are instant publicity and advertisement for music and sheer talent.
“They’re very important for me because they help me to sell my vision or share my vision, and again, performing is another way to bring lyrics to life,” Ciara says of her music videos. “So for example, for the “Ride” song, I service the video and the song at the same time. I guess sometimes my fans expect for me to have a faster tempo record sometimes. However, with the right song I wanted to give my vision in its entirety. So for me, in my perspective, videos are really important because they allow me to completely share my vision and make it clear.”
Read the full interview here.