*Kimora Lee Simmons is giving the model wave goodbye to Baby Phat and Phat Fashions.

The runway diva-turned-fashion mogul announced her departure to E! Online, stating it’s time to pursue other ventures after spending more than a decade at the brands she helped to launch.

“After 14 years of conceiving and nurturing Baby Phat, it’s time for me to move on and further expand my other businesses and create a new phenomenon,” she announced. “I adore all those who have faithfully been with me since the beginning.

“I’m forever dedicated to my family, fans and customers. My inspiration has always come from the fabulous women who have been with me through the years as we’ve grown from young party girls to power players! We’re ready for our next journey together and we’re taking a whole new generation of incredible young women with us. Girl power unite!”

Simmons’s reality TV show “Kimora: Life In The Fab Lane” is currently shooting its fourth season.