*We all know him for his oversized parachute pants and his gold trimmed glasses. We also know him for his bankruptcy, reality show, and preaching “gimmick.” Well, he’s at it again. Gotta feed them kids.

Now he is trying his hand in the world of Mixed Martial Arts (MMA). He started a Los Angeles MMA management and promotional company called Alchemist Management.

“I’ve been a fan of combat sports for years,” Hammer explained. “MMA is the fastest growing sport in the world and this is a great opportunity for us to launch a full-service management company. Alchemist Management will leverage its relationships and resources for the benefit of fighters, the sponsors, and the industry at large.”

It sounds a bit bizarre, but it isn’t too far fetched for Hammer. He has a history of managing fighters like heavyweight champion Evander Holyfield in the early 90s. He currently represents UFC and Strikeforce MMA organization members like Nate Marquardt, Tim Kennedy, Vladimir Matyushenko, Jorge Rivera, James McSweeney, Antonio Hardonk, Jared Hamman, ad Luke Stewart.