*The biker-chick skin art sported by Beyonce in her fall/winter 2010 Dereon ad campaign is now for sale.
The singer and her mom Tina Knowles have decided to add temporary tattoos to the sportswear arm of their Dereon fashion line. The ink is based on the tats Beyonce wore in the ads.
“We decided to invite Temptu to help us create custom body art for her to model with our fashions,” Tina Knowles, Deréon’s founder, designer and creative director, told WWD. “The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.”
On Nov. 1, Deréon and airbrush makeup firm Temptu will release a limited edition collection of both basic and deluxe temporary tattoos that last up to five days.
All waterproof, the tattoos will be offered in Deréon’s signature fleur icon as well as chains, spider designs, rocker bolts and jewel baubles.
The $16-basic kit has eight tattoos and all the pieces needed to affix the designs on your skin, while the online-only deluxe kit will retail for $34 and includes a signed photo of Beyoncé as well as a chance to win a trip to New York.
Visit dereon.com for more info.