*A misprint on Cincinnati Bengals wide receiver Chad Ochocinco’s namesake cereal boxes has callers to an intended charity being linked instead to a phone sex line.

The phone number is supposed to connect callers to Feed the Children, which benefits from sales of “Ochocinco’s.” But because the box has the wrong toll-free prefix, they get a seductive-sounding woman who makes risque suggestions and then asks for a credit card number.

Cincinnati-based Kroger Co. said Thursday it was pulling all Ochocinco cereal boxes from its grocery shelves because of the mixup. Some local stores had them on special display after the launch about a month ago.

Pittsburgh-based PLB Sports Inc., which specializes in limited-edition products featuring star athletes and their favorite charities, apologized for the error in a statement Thursday. The statement said the boxes will be re-issued with the correct toll-free number.

Ochocinco told WCPO-TV that the number was clearly a mistake and he’s sure that the maker will fix the problem.