*Larry Elder today returns to his old radio stomping grounds, KABC/790 AM in Los Angeles.
The libertarian talk show host will be on from 9 a.m. to noon weekdays as part of the station’s return to basics following a new direction, according to the Orange County Register.
“I was called and asked if I was interested and I was, and we got together. It was not very long ago, and it was really no more complicated than that,” Elder said in a phone interview. He declined to go into contract specifics, but did say, “I see where the station is going, and I believe they are committed to making this work.”
Elder left in December of 2008. Back then, KABC owner Citadel Broadcasting Corp. was seeing radio revenues falling, and cutting costs was a priority. In December of 2009, it filed for bankruptcy, listing assets of $1.4 billion and $2.4 billion in debt. Last June, it exited bankruptcy with a reorganization plan. Farid Suleman remained CEO of the company, the third largest radio group with 224 radio stations in the U.S.
Locally, Bob Moore, ex-KLSX-FM, moved over to run KABC and KLOS in February 2009. Two months ago, Jack Silver, also ex-KLSX, joined him at KABC as program director, replacing David G. Hall. One way to shake up KABC and bring the FM audience to AM was former KLSX personalities Frosty, Heidi & Frank. That experiment lasted one year, ending Sept. 24.
Elder’s programs will also be available online at www.kabc.com. He said he recognizes the need to talk about issues impacting local listeners in Orange County as well as Los Angeles. “I believe this is a teachable moment for the country. It is time for a re-assessment and to get back to basic principles,” he said.