*Jay Z recently teamed up with ‘Vote Again” partner organization HeadCount to create a PSA that encourages young people to vote again in the 2010 midterm elections.
The spot features Jay Z noting that young people have changed the world. He wraps up the spot saying “Fight for what’s right, fight for what you believe in, and stay forever young.”
Jay Z delivered this message to a huge crowd during his headlining performance at the Bonnaroo music festival in Tennessee on June 12.
According to HeadCount executive director Andy Bernstein, the moment shown in the PSA was a powerful experience:
“In a year when there is such negativity in this country, Jay-Z’s positive message is jolting and inspirational. When he told the crowd at Bonnaroo ‘We changed the world,’ it was a truly electric moment. Thousands of people got goose bumps, and I knew it would make an unforgettable PSA.”
While the public service announcement premiered today on Rolling Stone, it will also run on CBS, Fuse and other major networks.
Watch the full PSA below: