*The Black Eyed Peas today release “The Time,” the first single from the group’s upcoming album, “The Beginning.”
Unveiled on frontman will.i.am’s social networking site Dipdive.com, the tune borrows its chorus from the 1987 hit ballad “(I’ve Had) The Time of My Life,” from the film “Dirty Dancing.”
The track continues the Peas’ evolution from hip-pop to dance heavyweights, as will.i.am and Fergie sing and rap over a driving dance beat. “Yeah, it’s gotta be the Apple, I’m the Mac Daddy, y’all,” will.i.am says. “Haters, better step back/Ladies, don’t load your app/I’m the party application/Rockin’ just like that.”
Will.i.am shared his excitement over the Peas’ new music in a blog post, writing, “‘The Beginning’ is our departure to the new…always pushing new sounds and technology…I can’t wait till you experience all that we have been cooking up.”
The rapper/producer also said the group filmed its first video in Los Angeles before departing for tour dates in South America.
“The Beginning,” due for release Nov. 30, follows the Peas’ 2009 album “The E.N.D.,” which has sold 2.8 million copies, according to Nielsen SoundScan.