*New York, NY — Get ready for an explosive night of sizzling performances, comebacks, cyphers and surprises on the BET HIP HOP AWARDS ’10. Taped from the Boisfeuillet Jones Atlanta Civic Center in Atlanta, Georgia, this year’s awards brought out the hottest in the game and proved that “hip hop ain’t dead.”
Premiering tonight, Tuesday, October 12 at 8:00 p.m.*, watch the elements ignite as the “cool kids of hip hop” come together for an incredible night of tributes and performances.
Highlights from the 10 performances include: Rick Ross and Diddy performing the hit single “BMF” alongside rap veteran MC Hammer reciting his hit classic “Too Legit to Quit”; Soulja Boy, in his signature white tank top and designer sneakers, capturing the audience’s attention with his summer anthem “Pretty Boy Swag”; Gucci Mane and Swizz Beatz giving an electrifying performance of club favorite “It’s Gucci Time”; Waka Flocka Flame and Roscoe Dash heating up the stage with their hot collaboration “No Hands”; and, perhaps the biggest surprise of the night, Harlem rap group Dipset reuniting on stage to perform their comeback single “Salute.”
Other highlights include: Pioneer female rap trio Salt n Pepa accepting the I AM HIP HOP AWARDS ICONS honor; mind-blowing cyphers with old and new school lyricists Ice Cube, Rev Run, Raekwon, Kanye West, Tyga and Diggy Simmons; web celeb Antoine Dodson performing his viral video hit “The Bed Intruder Song”; and closing out the night, Digital Underground delivering a crowd-amping rendition of Tupac Shakur’s “I Get Around.”
Also, tune in Tuesday, October 12 to see who wins “Lyricist of the Year,” “Best Live Performer,” “Track of the Year,” “Album of the Year,” “DJ of the Year” and the coveted “Rookie of the Year” award, only on BET.
Right after the BET HIP HOP AWARDS ’10, check out the premiere of the new reality series BEING TERRY KENNEDY, chronicling the daily ‘grind’ of ambitious pro skater/entrepreneur Terry “TK” Kennedy. Premiering at 10:00 p.m.*, watch the mogul in the making grant viewers exclusive access to his life dealing with his various projects in the skate world, fashion, music and entertainment industry.
The first episode finds TK competing for the chance to win $100,000 at the 2010 Maloof Money Cup in New York City. While visiting NYC, TK makes the most of his trip and does a steamy, eye-popping photo shoot with Essence Magazine. Meanwhile, back in Long Beach, things get interesting when TK entrusts the renovation of his skate shop, District 8, to the hands of family members Lil’ Phil, Reggie, Uncle Phil and big brother Phillip.
Throughout the season, BET.com visitors can download free custom voice ringtones by Terry Kennedy and other cast members, as well as ringtones and wallpapers from each week’s episode. BEING TERRY KENNEDY is executive produced by Ron Yassen, Sacha Jenkins, Cash Warren, Circe Wallace and Terry Kennedy along with BET Networks.
For more information about BET HIP HOP AWARDS ’10 and BEING TERRY KENNEDY, please visit www.bet.com.
*All times are ET/PT.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.
Tricia N. Newell
BEING TERRY KENNEDY CONTACTS: