*According to a new report from The Media Audit, African-American adults spend much more time consuming media from the Internet than any other adult group.
The study of more than 7,000 African-Americans found they spent 4 hours and 21 minutes per day online. This is 10% higher when compared to all US adults, who typically spend about 3 hours and 57 minutes.
A similar study done in 2005 found that African-Americans only spent about 1 hour and 9 minutes per day online. This new study shows a major shift in where African-Americans are focusing their attention and getting their information.
Time spent on all media types for Blacks is 13 hours and 24 minutes per day. This includes radio, television, newspaper, outdoor billboards, and the Internet.
The nation’s Black population, says the study, is increasingly able to buy the products companies are selling with the buying power of African American expected to exceed $1 trillion a year by 2012.