*Believing celebrity fragrances are way too expensive for fans on a budget, Jordin Sparks is launching her own “affordable” perfume – aptly called “Because of You.”
“When I was starting this project, I really wanted it to be affordable,” the 20-year-old told WWD. “I looked at some other celebrity fragrances, and they were like $80. Even now, I look at a fragrance that’s $80, and I can’t bring myself to spend that much. In this economy especially, my fans deserve a high-quality, reasonably priced scent.”
Jordin then tweeted her excitement at the scent, saying: “Im really excited 4 my perfume! Ive always loved fragrances & next week it will be out 4 everyone to try! YAY! All #becauseofyou guys. And the perfume is called #becauseofyou, because you guys mean the world to me! :).”(sic)
The “American Idol” winner’s perfume will be priced at an introductory offer of $9.50 at affordable fashion store Dots, before rising to $14.95 in Target on Nov. 1.