*Rap producer Swizz Beatz is joining with luxury Swiss watch brand, Audemars Piguet to collaborate on new designs.
“I went out to Geneva and met with Mr. Audemars himself,” Swizz Beatz revealed during Sunday’s episode of “Sucker Free Countdown” with host DJ Envy. “They’re designing the next ten years of AP (Audemars Piguet) and they want me to be on the board and design team.”
According to Swizz, he took a six-hour class on the intricacies of the Swiss-made watch, which has pieces in the collection that sell for millions.
The brand name has already been name checked in lyrics by rappers like Rick Ross and Jay-Z, who announced a deal to launch a line priced between $50,000 – $100,000, with Audemars Piguet in 2005.
“It [the class] was six hours and it was crazy dissecting and putting together the movement in the AP, which I have a total new respect more. Not just wearing it, but the tailor movement in that thing,” Swizz said.