*Jennifer Lopez and husband Marc Anthony have signed a deal with department store Kohl’s to launch a new line of menswear, womenswear and home-wear, the singer-actress announced at the London Hotel in Los Angeles.
The newest “American Idol” judge – who shut down her luxury sportswear line Sweetface in 2009 – will work on a lifestyle fashion venture with Kohl’s that is expected to generate up to $3 billion in additional sales.
The Jennifer Lopez line will be added to a number of celebrity-endorsed products at Kohl’s, including Simply Vera by Vera Wang, LC Lauren Conrad and Canadian pop star Avril Lavigne’s range Abbey Dawn.
Discussing her previous work, 41-year-old Jennifer claims she only involves herself with projects if she can do something “superclose” to her.
She said: “For me, whenever I get involved with something, I get really involved. Every business that I do get involved with is something that is superclose to my heart.”