*The Kardashians were getting a lot of flack for their new debit card so the predatory card has been canceled.
According to the Associated Press, a Minnesota lender on Monday halted sales of a prepaid card featuring an image of the Kardashian sisters, after Connecticut Attorney (and newly elected Senator) General Richard Blumenthal said the card carried “outrageous” fees that unfairly targeted financially unsophisticated young adults.
The 250 consumers who purchased the prepaid “Kardashian Kard” will be able to use the card for the next 30 days and will receive refunds for fees.
“The Kardashians have worked extremely long and hard to create a positive public persona that appeals to everyone, particularly young adults,” wrote their lawyer, Dennis Roach. “Unfortunately, the negative spotlight turned on the Kardashians as a result of the Attorney General’s comments and actions threatens everything for which they have worked.”
Prepaid debit cards associated with celebrities “are becoming more and more popular,” said Pamela Banks, senior policy counsel for Consumers Union in Washington, D.C.
“Tying a card to someone who is famous or wealthy can get more consumers to say, ‘I want to be more like the rich and famous,”‘ she continued. “But prepaid debit cards do not have the same protections that traditional debit cards have, and often have hidden fees that eat away at their value.”