*(Via New York Times) Ava DuVernay, the filmmaker and publicist, imagines a time when black-theme pictures will flourish in places where African-American film festivals have already found eager viewers.
Fifty such cities would be an ideal black-film circuit, Ms. DuVernay said. In March she will start with five.
“I Will Follow,” which was written and directed by Ms. DuVernay and stars Salli Richardson-Whitfield (“I Am Legend,” “Black Dynamite”) as a woman sorting through memories of a dead aunt, is set to become the first film from the newly formed African-American Film Festival Releasing Movement.
The plan is to put black-theme movies in commercial theaters, initially from the independent film program recently begun by the AMC theater chain, for a two-week run supported by social networks, mailing lists and other buzz-building services at the disposal of allied ethnic film festivals.
The films will not be part of normal festival programs, but will screen in all cities simultaneously with promotional backing from the festival organizations, which will share in revenue. The inaugural group of backers is expected to include the Urbanworld Film Festival in New York, the Pan African Film Festival in Los Angeles, the ReelBlack Film Series in Philadelphia, the BronzeLens Film Festival in Atlanta and the Langston Hughes African American Film Festival in Seattle.
A second film, and three more cities – Chicago, Boston and Nashville – are expected to follow in August.
Read MORE of this story at the New York Times.