*Apparently, not everyone went looking for the new Shonda Rhimes series “Off the Map”

ABC’s latest medical drama got off to a slow start Wednesday, coming in second in its timeslot among adults 18-49 (a 2.2 rating/6 share) and attracting a mere 7.5 million, according to preliminary ratings.

Shonda Rhimes, executive producer of the new series 'Off the Map', takes part in a panel discussion at the Disney ABC Television Group Winter Press Tour 2011 for the Television Critics Association in Pasadena, California January 10, 2011.

“That’s not exactly riveting news for ABC’s heavily-promoted drama, which comes from the auspices of its most important showrunner, Rhimes,” Entertainment Weekly reported this morning.

“To be fair, the President’s address from the Arizona Memorial Service disrupted all the network schedules, and ABC, in particular, was forced to air an abbreviated rerun of ‘Modern Family’ before jumping into the ‘Off the Map’ premiere.”

ABC put its own positive spin on the numbers, saying it brought 70 percent more total viewers and 83 percent more adults 18-49 to the hour.