Kobe Bryant #24 of the Los Angeles Lakers and the Western Conference posts up Ray Allen #20 of the Boston Celtics and the Eastern Conference in the first quarter of the 2011 NBA All-Star Game at Staples Center on February 20, 2011 in Los Angeles.

*Kobe Bryant’s on-court drama for the West team brought TNT its highest rated NBA All-Star Game since 2003.

The Sunday night game delivered 9.1 million total viewers and six million households. It was second most-watched NBA game on television during the 2010-11 season to date.

Bryant won MVP for the West team which pulled out a dramatic victory over the LeBron James-led East team. Rihanna performed at the half-time show before taking a courtside seat next to Justin Bieber, who was named MVP in the Celebrity All-Star game on Friday night.

The 2003 All-Star Game was the final appearance by NBA superstar Michael Jordan.