Haiti's presidential candidate Michel Martelly, right, and Haitian-born singer Wyclef Jean shake hands after a press conference announcing Jean's support on Martelly's run for the presidency in Port-au-Prince, Haiti, Wednesday, Feb. 16, 2011.

*Wyclef Jean on Wednesday endorsed the candidacy of popular carnival singer Michel “Sweet Micky” Martelly in his bid to become the next president of Haiti.

The rapper/musician, whose own presidential campaign was rejected by election officials last year, said he decided to endorse his longtime friend because he’s technologically savvy and has a charismatic personality that will “help raise money with the donors.”

“My endorsement is not based on the fact he’s just my friend. That would have been an emotional thing,” Jean told The Associated Press after making his announcement Wednesday evening at a hotel in Port-au-Prince.

Martelly, the No. 2 finisher in November’s presidential election, faces top vote-getter Mirlande Manigat, a 70-year-old former first lady, in a March 20 runoff critical to Haiti’s post-earthquake reconstruction.

Martelly flanked Jean during his endorsement and afterward thanked the Grammy Award winner, who is an influential figure in the poor Caribbean country of his birth.

Official campaigning for the runoff election, originally slated for January, begins today. The final vote count — the naming of Haiti’s next president — is not foreseen until April 16.