*Nicki Minaj has been unveiled as the latest spokesmodel for Casio camera, a move that will put her in competition with label mate Drake, who reps rival Kodak.
Minaj has teamed up with Casio America to promote the Casio Tryx, which she will help to launch with a special performance in New York next month.
“Casio sure knows how to design a camera. I’m excited to be part of the Tryx Out: Nyc 2011 launch party and look forward to working together with Casio to make sure this camera gets the party it deserves!,” Minaj said in a statement. “With a Tryx in my hand, there’s no doubt that I’ll be able to take incredible images and video on tour and beyond.”
Hip-hop group The Roots will also perform at the event.
Drake joined Rihanna, rapper Pitbull and singer Trey Songz to front Kodak’s So Kodak campaign.