*Jay-Z and in all of his entrepreneurial glory has launched a new lifestyle website that features a highbrow take on leisure, style, sports, art, design and technology with a few other fabulous features.

Of course there is music coverage, exclusive interviews and a section about the life and times of the founder named “Jay.”

The website is called “LifeandTimes.com” and is modeled after his fourth studio album, “Vol. 3: The Life & Times of S. Carter.”

The new site of course adds another notch on his resume, which includes his part ownership of the New Jersey Nets, Rocawear clothing, 40/40 club and he recently purchased German digital label Block Starz LLC.