*Fifteen states are taking a stand against the new drink endorsed by Snoop Dogg, calling it a high-alcohol “binge in a can” and calling for its removal from the market.
State officials led by Illinois Attorney General Lisa Madigan wrote a letter Thursday to Illinois-based Pabst Brewing Company, maker of fruit-flavored malt beverage “Blast by Colt 45,” urging the beer giant to lower the 12 percent alcohol content, reports AFP.
“Alcohol abuse among young people is a serious and alarming epidemic,” Madigan said in the letter. “A product like this only serves to glamorize alcohol abuse and promote binge drinking, threatening the safety of those consuming it.”
Madigan’s office said the high alcohol content of a 23.5-ounce can of Blast makes it equivalent to drinking an entire six-pack of beer.
“The promotion and marketing of Blast appeals to minors (under the legal drinking age of 21), with its brightly colored cans and fruit flavors and a marketing campaign featuring hip-hop artist Snoop Dogg,” it said.
An advertisement for the brew has Snoop Dogg saying “What a blast, huh!?”
The Blast controversy follows last year’s recommendation by the US Food and Drug Administration to pull alcoholic energy drinks from the market because it determined that combining caffeine and alcohol was unsafe.