And that’s a good thing, especially since the percentage increase of new car sales to blacks last year was a lot higher than the increase for whites, says research firm Polk, according to a USA Today report.
Blacks bought Toyotas some 15% of the time last year, well ahead of second-place Ford and third-place Chevrolet, Polk found. Other brands are rising fast in popularity with African Americans. They include Buick, Hyundai, Kia, Cadillac, GMC and Infiniti.
“With the U.S. population growing faster in the African-American segment … there’s a significant opportunity for automotive manufacturers and dealers to begin to align marketing initiatives toward this specific audience,” said Marc Bland, product strategist at Polk.
Here’s the brand percentage for the African-American market:
Meanwhile, on the upper end of things, Polk says Acura, Land Rover, Mercedes-Benz and BMW, all luxury brands, are not growing their share of the African-American market as fast as the overall market.