Glenn Beck

*Media Matters has put Fox News Channel on the top of its hit list.

The progressive watchdog group on Monday launched the website DropFox.com with the specific aim of getting all advertisers on the cable network to pull their spots – beginning with Orbitz Worldwide.

Next to the Orbitz logo on DropFox.com was a photo of Beck above the tagline, “Buyer Beware: Why Advertisers Should Still Be Wary of Financially Supporting Fox News.”

Click Beck’s photo and it takes you to charts and data designed to show that a boycott of his TV show organized by Media Matters led to advertisers fleeing and Fox News ditching him, despite high ratings.

Orbitz is a target at DropFox because the online travel company has embraced lesbians, gays, bisexuals and transgenders, a community Media Matters says Fox News maligns.

Clicking the Orbitz logo takes visitors to a letter addressed to CEO Barney Harford that asks him to yank Orbitz ads from Fox News based in part on things hosts Bill O’Reilly and Mike Huckabee have allegedly said.

O’Reilly, according to the letter, has compared same-sex nuptials to people marrying turtles, ducks or dolphins, while Huckabee compared homosexuality to pedophilia and necrophilia.

The letter ends: “It is our sincere hope that you will rethink your decision to support (Fox News) financially through ad revenue.”

Meanwhile, Beck,, on his Wednesday radio show belittled claims that large numbers of advertisers have abandoned him, noting that the Forbes Celebrity 100 list released Wednesday ranks him higher this year than it did last year.

Blasting Fox News is nothing new for Media Matters, though insiders say the DropFox website and campaign is its most organized attempt to dictate what should be acceptable content at the leading cable news channel. Media Matters has coordinated “a wide range of interest groups” to assist.

“The goal of DropFox is to show Fox News that these behaviors are bad for business and that their bottom line would be better served if they resolved to become a responsible news organization,” reads the effort’s mission statement.