*As previously reported, Naomi Campbell’s charity has chosen the high-wattage Cannes Film Festival to stage her latest fashion show in aid of the Japanese Red Cross’ earthquake and tsunami relief fund.

The show will be held today at a historic market not far from the headquarters of the French Riviera movie showcase, which is in full swing though May 22.

(L-R) Model Tao Okamoto, model Naomi Campbell, Editor- in-chief of Vogue Italy Franca Sozzani, Head of Campaigns for the Red Cross Zach Abraham and model Philip Huang attend the "Fashion For Relief" photocall at the Majestic Beach Pier during the 64th Cannes Film Festival on May 15, 2011 in Cannes, France.

Campbell told Associated Press Television News that the theme of the show is red carpet, so “we thought it was appropriate” to stage it in Cannes.

She added, “You have to remind people that they still need help, so it had to be now.”

Campbell’s Fashion for Relief charity staged its first show in 2005 and says that since then it has raised 4.5 million pounds ($7.2 million).