*Punch TV Network, America’s newest television network will launch on DirecTV this summer.
In many respects, Punch TV is a marketer’s dream. With 90 percent African American ownership, Punch TV was conceived as a vehicle to address the unmet entertainment needs of the country’s 41+ million African Americans.
African Americans have a Gross Domestic Product of nearly $1.1 trillion dollars.
The question becomes, “How will Punch TV compete with BET and TV One, two well-established networks that specifically target African American consumers?” Joseph Collins, Punch Television Network’s Chief Executive Officer and “Entrepreneur of the Year” award winner, has an interesting answer to such a query:
“We have submitted documents to Comcast and Dish Network to carry us on their systems which will expand our reach.
And, as you know, BET targets the 18-30 year old demographic while TV One targets African Americans over the age of 30.
“In contrast” Mr. Collins continues, “Punch TV Network” targets its audiences based upon psychographics and not merely demographics. As a family-based network, we offer programming for all ages. However, from a psychographic perspective, we offer programming that is designed to quench African American’s thirst for innovative programming.”
Punch TV is the only African American network that brings a roster that includes such a high percentage of new programming. Marketing research reveals that African Americans tend to be trendsetters in areas such as apparel, automobiles, and food. Punch TV has incorporated this pattern into its core programming. Our late night show, hosted by Damien Hall (who is currently with the new jack swing group Guy), is sure to quench your late night thirst. We have a complement of original talk shows, one of which stars veteran actress, singer, writer and producer, Sheryl Lee Ralph. Punch TV has selected as one of its anchor shows, “Get Thee Behind Me”, an original secular drama with faith-based messages that strategically integrates comedy. In addition, Punch TV has acquired rights to a never seen before documentary about the life and death of Michael Jackson-The King of Pop.
Punch TV Network differs from current “African American” television networks in another aspect. While definitely an African American network that uses research-driven approaches to target African Americans audiences, Punch TV was also designed to deliver entertainment to multicultural audiences. Visit our website: www.punchtv.net. Punch TV represents a Multi-Media experience that satisfies and excites viewers.
1Selig Center for Economic Growth, 2007.