*Singers Solange Knowles and Cassie along with Victoria Secret model Selita Ebanks came together in the midst of their busy schedules to become the new faces of the Carol’s Daughter multiracial campaign.

On the cover of WWD Style magazine, they are captured above withe with the caption: “Beauty is Diversity.”

As reported by Singersroom – Lisa Price, founder of the hair and skin care line – designed the new campaign ad to reflect the recent demographic shift reported by the U.S. Census.

The nationalities of each of the new Carol’s Daughter spokeswomen – Cassie (African American, Mexican and Filipina), Selita (Native American, Irish and African-American), and Solange (African American and French Creole) – directly parallel Census figures showing at least 9 million people who identify themselves as bi- or multi-racial.

Ebanks says:

“Carol’s Daughter doesn’t have just one direct demographic. Solange’s hair is a different texture than mine; so is Cassie’s. Our skin and body types are different. Today, people are blended, and I think the three of us are a prime example. Women in my family range from vanilla to the deepest chocolate.”