*50 Cent showed up at the premiere of “Things Fall Apart” with a new hair-do.

At the Paseo Herencia in Aruba on Tuesday, he rocked a long texturized perm and a beard to match.

Over the past year or so, he’s been making headlines for his appearance and dramatic changes, including his 54-pound weight loss for the film. Lately he’s been switching up the style, perhaps trying to reinvent his image from the bald look to the new pimp-nasty look.

Some critics are calling his new do as a “Soul Glow” curl. But there is a reason to his, er, madness. He explained via Twitter that his hair was conked for an upcoming movie role.

Hahaha you fools talking about my hair for my last movie. Ok I just make more money off it lol. I’m WINNING,” he wrote.

In fact, according to IMDB.com, Fiddy has 5 films in the can lined up to be released between this year and next.  Yep, crazy hair and all, it certainly looks like he’s WINNING to us, too.