*Even bad press is good press as they say in the media world. And perhaps others understand that as well. An unidentified rapper got some Wednesday when he climbed a traffic light pole high above Times Square at the end of the morning rush.

Onlookers encouraged the man to jump. But who knows what his purpose was.

Police, in the meantime, attempted to reason with the fellow and set up an inflatable cushion under the pole at 44th Street and Seventh Avenue.

After some negotiations, the man finally climbed down and was taken to Bellevue Hospital.

Maybe he’ll get a record deal at the end of all this.