*Rihanna, who seems to crave attention is getting plenty of it with her latest video … maybe more than she bargained for.

The controversial video for her single, “Man Down,” plays out like a mini-movie in which Rihanna finds herself involved in a physical altercation that ends in murder.

Her fans may like it, but the Parents Television Council is putting the red head on notice as well as BET for airing it. Their objection in particular is the scene where Rihanna shoots the man who rapes her. Straight up, the PTC says the video glamorizes a “cold, calculated execution of murder.”

But the PTC isn’t the only group taking issue with the graphic video.

Meanwhile, Industry Ears, an entertainment industry watchdog group also has a huge problem with the video. Here’s the group’s co-founder and spokesperson, Paul Porter:

“Man Down’ is an inexcusable, shock-only, shoot-and-kill theme song. In my 30 years of viewing BET, I have never witnessed such a cold, calculated execution of murder in primetime. Viacom’s standards and practices department has reached another new low,” said Porter, who is also an ex-BET employee. “If Chris Brown shot a woman in his new video and BET premiered it, the world would stop. Rihanna should not get a pass.”

Both the PTC and Industry Ears are demanding that BET and its parent company Viacom cease airing the video. Given her domestic altercation with Chris Brown, both organizations claim Rihanna should have used the platform to send a non-violent message to victims of physical abuse and rape.

It wasn’t that long ago that Rihanna was getting the side eye from the Parents Television Council. They were upset at her for the overtly sexual performance of “S&M” with Britney Spears at the recent Billboard Music Awards.