Amber Heard as Maureen, Naturi Naughton as Brenda, Leah Renee as Alice on NBC's 'The Playboy Club,' airing at 10 p.m. on Mondays this fall

*NBC’s Salt Lake City affiliate KSL-TV has announced it will not air the network’s upcoming fall drama “The Playboy Club,” citing objectionable content.

The Utah station said Monday that the series – which stars Eddie Cibrian and features Naturi Naughton in a 1960s-set club where crooners, mob bosses and politicians mingle among Chicago’s elite – doesn’t fit with its mission.

“The Playboy brand is known internationally,” KSL president and CEO Mark Willes said in a statement. “Everyone is clear what it stands for. We want to be sure everyone is clear what the KSL brand stands for, which is completely inconsistent with the Playboy brand.”

The station is owned by Deseret Media Companies — which is controlled by the Mormon church — whose mission is to “champion values that have been cherished by good people from diverse backgrounds for centuries.”

Playboy Club, from 20th Television/Imagine Television, is set to air Mondays at 10 p.m. in September.

Looking to assuage advertiser concerns at NBC’s mid-May upfront, NBC entertainment chairman Bob Greenblatt told a roomful of media buyers that the show was “tame compared to what you’d see on Jersey Shore.”