*Wow, who knew the thugged out, roughnecked Marion “Suge” Knight had a soft side?

Well, according to reports, the man who co-founded Death Row Records, will soon be appearing in an advert for PETA (People for Ethical Treatment of Animals). His ad aimed at putting a stop to chaining dogs.

“Dogs deserve our love and attention not a life of ‘solitary confinement’ at the end of a chain,” Knight said in a statement. “Dogs depend on us to take care of them, to keep them safe and healthy. Chaining a dog is one of the cruelest things you can to do them — they are social animals.”

Knight is expected to begin shooting the ad in the next few weeks.

Since falling on hard times and declaring bankruptcy, Knight has since started a new record label, Blackball Records. He also made known that he’s working on a reality show, but it has yet to be picked up.